CASE STUDY: HOW TO PLAN YOUR MARKETING DOLLARS RETURN ON INVESTMENT

We are constantly looking for leads and marketing opportunities. We would like to advertise on TV, radio, papers etc like the big organisations do but we are limited by a common thing called the ‘cashflow’. But, we want to be innovative and are constantly looking for exciting marketing opportunities. So, as soon as someone throws a proposition that is meant to break our sales records, flood our phone system and create unstoppable traffic through our doors, we tend to jump at it. Ofcourse we negotiate a deal to make ourselves feel better but have you stopped to think of the return on investment and if it is part of a marketing budget? What marketing budget I hear you ask…. in which case, this case study is for you. We invited two members of our Nifnex Writer’s Club to address this topic. Diann Bates of Creative Fruition discusses it from creativity and branding perspective and Rueben Taylor of Business Wealth Educators discusses it from a marketing perspective.

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CASE STUDY: WHAT IS YOUR TIME WORTH?

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