Interview With John Assaraf

The Neuroscience of Business Success by John Assaraf

Watch John Asaraf Live in Perth

Watch John Assaraf Live in Perth

Zeeshan Pasha interviews the Star of ‘The Secret’ & Author of 2 New York Times Best Selling Books


Why is it that so many new business owners fail and have to close their business?

Many people think it’s a lack of money, intelligence or knowledge, and although those are important factors in growing a business, they are secondary factors. The real cause of most business failures fall into one of two categories, fear and lack of persistence.


When someone is afraid they might fail, their fear circuits shut down the motivational centres in their brain which causes them to procrastinate and in many cases freeze into doing menial tasks versus the highly important tasks. This causes them to be less than optimally productive and they end up running out of time, hope and money to get their business growing as fast and as big as possible.


Why is clarity and focus so critical in growing a business?

Our brains have their own GPS system that helps us find exactly what we are looking for. The clearer we are, the easier it is for our brain to help us locate and stay focused on what we want and need. Many business owners don’t lack passion. They lack the ability to stay focused on the highest income or highest impact producing activities and waste enormous amounts of time doing the wrong things.


Business owners must practice the art of being mindful, centred and focused on the critical things that MUST be done, versus the trivial things that need to be done. This one skill requires practice and constant effort until it becomes a habit. The most successful business owners aren’t the smartest. They are the most aware of what they should be doing and then doing it.


What do habits have to do with growing a successful business?

Every adult has developed habits of thought, emotions and behaviours. Some are positive and constructive, some are not. The most successful entrepreneurs have somehow developed the right combination of these that allows them to think and act unconsciously in ways that are very successful. The great news is that we now understand the neuroscience and anatomy of habit creation and habit elimination.


One of the most important aspects to creating a new positive habit is to choose one habit that you know will help you grow your business faster, like doing 10 sales calls a day. Then start slow by doing only 2 a day for 2 weeks, then 3 a day for 3 weeks and so forth. By starting slow and building the habit, the new pattern becomes engrained in your brain and automatic. Then you can add more time or frequency to it. The key is to be consistent in creating the automatic internal pattern that is sustainable.


Is there a magic formula to growing a successful business?

I’m not sure it’s a magic formula, but there is a formula just like there is a recipe to baking a cake.  First you have to have the right attitude and mindset. Next you must have the beliefs that you can achieve it and that you are willing to do whatever it takes to make it happen. You have to be extremely resourceful and learn the right blend of strategies (what to do) and tactics (how specifically) and then you must take inspired action daily. You must also learn to focus on your strengths and find help to get the things done that you should not or cannot do.


Being ready for the emotional roller coaster ride requires learning how to master your emotions. Fears, doubt, anger, embarrassment, shame, uncertainty and a lack of confidence will show up at times. You must learn how to feel all these emotions and forge forward no matter what.



John is a serial entrepreneur, brain researcher, and CEO of PraxisNow, a brain-research company that creates some of the most powerful evidence-based brain retraining tools and programs in the world.  Thousands of companies, entrepreneurs and individuals worldwide are currently using PraxisNow programs to develop unstoppable confidence, certainty, and the personal power needed for achieving their goals and vision.

In the last 25 years, John has grown 5 multi-million dollar companies in real estate, Internet software, brain research and life and business coaching and consulting. He’s the author of 2 New York Times best-selling books, ‘Having It All’ and ‘The Answer’.

John has appeared on major TV programs such Larry King Live, Anderson Cooper 360 and The Ellen Degeneres Show, and was featured in the blockbuster movie and book “The Secret” and in the special documentary “Quest for Success” with the Dali Lama and Sir Richard Branson.

Today, John researches, writes and presents extensively around the world on the neuroscience of success and achieving maximum performance.

To see John LIVE in Australia in October visit



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