Nifnex TV – Addressing Perth Small Business Challenges

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Welcome to Nifnex TV Page!

This is a Nifnex initiative to address small business challenges and issues being faced right here in Perth, Right NOW!

What to expect: Zeeshan Pasha hosts Small Business TV with a panel of three experts from within their area of speciality. Informal discussion that will not only address the challenge but also give you ideas and information on related topic to help you grow your business. A must watch for every business owner and manager!

All episodes of Nifnex TV are available via NifnexTV YouTube Channel – Click Here

Theme: Making the most of the last quarter this year

It’s all about Sales,  Leads & Marketing

Douglas Lim: How to generate leads and convert to sales using social media and web traffic

P:   (08) 9200 4429  M:   0408 698 008 E:  Douglas.Lim@alyka.com.au

Diann Bates: Best ways to say thank you and keep in touch clients you have dealt with this year

P   +61 8 9355 0600 M  +61 0411 061 216 W  creativefruition.com.au

 

Conrad Francis: How to plan your sales calls efficiently to get the best results?

Email: conrad@inspiredmoney.com.au  Mobile: 0407 449 664

 

Mindset: Transforming yourself & your team

Alicia Menkveld: 3 Tips to help strengthen yours & your employee’s backbone to take those calculated risks

M:0425 177 897 E:alicia@radicalconsulting.com.au

 

Jamie Vine: Importance of team culture; Happy Employees Happy Customers

T: +61 (0) 8 6141 3100 | | M: +61 (0) 416 052255 | E: jcv@libertyoffices.com.au

 

Chee Wong: Training your team to take time management seriously

0423 267 517 chee.wong@expert-messaging.com.au

 

It’s Decision Time – Make it happen

Dominique Engelter: Lease Disputes – It doesn’t always go the landlord’s way

Telephone:  +61 8 9481 2040 Email: Dominique.Engelter@whlaw.com.au

 

Nikolay Shmakov: Making informed decisions to automate your IT better

Direct: (08) 6555-6532 m.: 0405 838 231 w.: www.res-q.com.au

 

CASE STUDY: GOAL SETTING THIS FINANCIAL YEAR: COURAGE & BREAKTHROUGH LIMITING BELIEFS

 

Conrad Francis; Inspired Money

Conrad will share his own life experience as a successful financial planner and a basketball coach. Conrad will explain the important steps to consider when setting your next goal for this financial year.

Conrad explains that goal setting requires mapping out the journey to get to the final destination. Using processes to guide and reflect on are necessary.

Alicia Menkveld; Radical Consulting

It takes courage to set a goal, accept it and believe you can accomplish it. As an ambassador for courage and an inspirational speaker, Alicia will share a few vital steps needed to build the courage to conquer your goal.

Alicia says, goal settings must be specific and measurable. Courage is the key here, and the vision you have for your business and your life. Ask what you would do if you knew you couldn’t fail and if you had money to get what you want.

Hament Chavda; Coach26

Hament specialises in high performance business culture transformation through personal growth. He will share with you some amazing practical exercises to breakthrough your limiting beliefs.

Goal achievement needs changing your life setting in many ways, which involves many steps. You need courage to admit the goal you have set and to overcome the element of fear to achieve the goal you’ve set. Hament shares the secrets achieving success with goal setting.

 

CASE STUDY: INVESTORS & CROWDFUNDING: EVER GREEN AND NEW DIGITAL PLATFORMS TO ATTRACT INVESTORS

Jamie Vine; Liberty Executive offices

Jamie will share essential pros and cons of getting investors for a project. He has many years of experience and deals with a number of new businesses/projects that hatch out of Liberty Executive offices.

There are pros and cons of getting investors because you give away an element of control, and you have a boss. However, you need investment when funding is out of reach and a pro is that you secure funding via investors. Jamie shares steps you can take to start your business funding.

Rajab Karume; Needle’n’Hay

As an advisor to some of the new investor and crowd funding digital platforms, Rajab will share the essential information that every entrepreneur needs to know before they launch into crowd funding.

Crowdfunding is a newbie in financing avenue. It does not replace the current means of financing; it serves as an alternative to what already exists.

Sue Findlay; BidBuddy

As an expert tenders & proposals advisor, Sue will also share the ever green components of an investor proposal that will satisfy & impress your potential investors.

The principles of sales document is the same regardless of whatever the product is. If you are pitching your product to win funding, but first, you need to understand the strengths and weaknesses of the product and what problems the product solves. Without this, you cannot win investors because they need to know their investment will be a success.

 

 

CASE STUDY: HOW TO USE THE LATEST TECHNOLOGY, DEVICES TO STAY PRODUCTIVE

Brett Patten; Telstra Business Centre Morley

Brett will share the latest devices that are available and how he uses technology to stay productive.

Brett talks about business owners using ‘Office 365″ which is a microsoft product to help them with time management, and flexibility without compromising work in any way while you are on the go.

Tip:

You do not need to turn of notification on Office 365, embrace technology because it does give you time to handle business messages.

Chee Wong; Expert Messaging

As a productivity coach, Chee has even experimented using a non-smart phone during a work day. He will share his experience and tips on productivity.

Chee says using devices and latest technology in a smarter way is more important. Sometimes technology can put you into adhoc chaotic work style. Use technology, it is great, but use it responsibly.

Tip:

Turn off email notifications because they can be very distracting and look at mails when you have time.

Douglas Lim; Alyka

Social media is an important component of business however with  65% of time spent on Social media happens on mobile devices, Doug will share how he manages his social media on his mobile device without it taking over your life.

Douglas says since social media is an important marketing and connecting tool, and using devices and latest technology is probably the best thing for social media. You do need discipline, if you cannot handle it and improve productivity, then get rid of  technology.

Tip:

Turn on off notifications, but leave it on only for important messages.

 

 

CASE STUDY: CAN SLOGANS & TAGLINES BE TRADEMARKED? THE IMPORTANCE OF SLOGANS AND TAGLINES IN BUSINESS

Dominique Engelter; William + Hughes     

As a leading legal practitioner, Dominique will explain the pros and cons of trade marking a tagline or slogan.

Dominique explains that branding is important and distinguishing your brand from competitors is important as well. You need to register your business, so that there is no identity theft and it enhances commercial edge.

Rueben Taylor; Business Wealth Educators

As one of the most successful business coaches and educators, Rueben will share his opinion on slogans and taglines and the importance it plays in marketing.

Rueben believes marketing should produce returns from investment, and branding, logos and slogans is important. The question is how to communicate the key points of difference to that makes your business stand out from competitors.

Diann Bates; Creative Fruition

As a person who is extremely passionate on delivering creative solutions to her customers and government, Diann, will share her ideas on how to leverage your business through a slogan or tagline from a visual and design perspective.

Diann says, slogans help own a piece in the customer’s heart. It is an integral part of your brand. Your logo is the face, brand is personality, and slogan is the heart and soul of the business. It’s your promise to your customers and an extension of your purpose, which people remember while they do business with you.

 

 

CASE STUDY: OVERALL IMAGE, PRESENTATION & CONTENT WHEN SUBMITTING A PROPOSAL / TENDER

You have to consider several aspects before you submit a business proposal or tender. Remember that the first impression will be the lasting one and you need to make the best impression, if not your business would be at stake. What can you do to make your proposal safe and flawless?

Let’s watch what our panel of experts shared with us on this interesting case study. We invited Diann Bates of Creative Fruition, Jamie Vine of Liberty Executive Offices and Sue Findlay of Bid Buddy to discuss with us.

 

 

CASE STUDY: HOW TO REVIVE YOURSELF & YOUR BUSINESS WHEN YOU ARE ALMOST READY TO GIVE UP

Running a business comes with many challenges, and things might take a toll on the owner and his/her families. Most times, people consider giving up their business, but then there may be a lot at stake and giving up might not be the best decision to make. What can you do to revive yourself and your business?

Our panel of experts, which comprised of Alicia Menkveld of Radical Consulting, Rueben Taylor of Business Wealth Educators and Craig Lamphard of Inspired Money discussed this case study.

 

 

CASE STUDY: SOCIAL MEDIA & DIGITAL ADVERTISING MYTHS; FACEBOOK VS. LINKEDIN VS. GOOGLE ADS

With the immense growth of social media and digital advertising, things tend to get too cluttered. This is a general misconception. Several platforms come with unique benefits, which target specific segments of the target market.

Our panel of experts discussed how businesses could effectively target digital marketing and advertising in this case study. Watch Rajab Karume: NeedlenHay, Douglas Lim: Alyka, and Dale Carter: GTB Hubdiscus this case study.

 

 

 

CASE STUDY: ARE YOU LOSING INTELLECTUAL PROPERTY EACH TIME A STAFF MEMBER LEAVES?

Any business owner needs to consider many aspects and ensure there is minimal intellectual property that leaves the business with the staff when they move to a competitor’s organization or leave to set up their own business (in the same field). Many SME’s underestimate the importance of time, effort, and intellectual property, but is it really important?

Our panel of experts comprised of Daniel Jovevski of Switch My Loan, Hament Chavda of Coach26 and Dominique Engelter of William & Hughes Lawyers. Watch them share their views and tips that can be very helpful for your business.

 

 

CASE STUDY: HOW CAN YOU MANAGE YOUR DIGITAL CLUTTER, EMAIL & NEWSLETTER MARKETING BETTER?

From a business perspective, digital newsletters are a very important marketing that several companies use today. On the other hand, people receiving these emails might not feel too pleased with the emails and newsletters stashed in their inbox. What should you do about it?

Our panel of experts, Anton Menkveld of Designer Life Technologies and Chee Wong of Expert Messaging shared their insights and five important tips on this topic.

 

 

CASE STUDY: HOW CAN SMES OPERATE MORE LIKE A CORPORATE ORGANIZATION TO BECOME MORE EFFICIENT

It is a fact that SMEs do not organize their management, bookkeeping and management. However, running a business requires sufficient assistance and a proper system.

A business needs a uniform convention, efficient documentation, and proper bookkeeping. Once a business can incorporate a proper system for these requirements, the business will become efficient and grow significantly.

Andrew Christopher of RFBE Consulting, Shannon Bush of Creative Possibility and Sonia Pilkington of Asset Financial Accounting were our panel of experts who discussed this case study.

 

 

CASE STUDY: THE FINE PRINT FOR YOUR BUSINESS

We regularly ask small business owners for their challenges they face and one of the challenges that was thrown at us was managing Fine print in business.

We all know how important it is to be covered with a set of terms & conditions when you are selling your good or services and also the reverse when you sign the dotted line for insurance, supplier activity, phone contracts etc

As you would agree, fine print is closely related to organisational leadership. How much time does a business owner/management team spend on making sure they are covered.

We invited three members of our writer’s club to discuss this. Dominique Engelter of William & Hughes Lawyers from a legal perspective, Conrad Francis of Inspired Money from a financial planning perspective and  Shannon Bush of Creative Possibility  from a organisation leadership perspective.

Watch the video discussion or read the solutions below.

 

 

CASE STUDY: HOW TO PLAN YOUR MARKETING DOLLARS & RETURN ON INVESTMENT

We as business owners, we are constantly looking for leads and marketing opportunities. We would like to advertise on TV, radio, papers etc like the big organisations do but we are limited by a common thing called the  ‘cashflow’. But, we want to be innovative and are constantly looking for exciting marketing opportunities.

So, as soon as someone throws a proposition that is meant to break our sales records, flood our phone system and create unstoppable traffic through our doors, we tend to jump at it. Of course, we negotiate a deal to make ourselves feel better but have you stopped to think of the return on investment and if it is part of a marketing budget? What marketing budget I hear you ask…. in which case, this case study is for you.

We invited two members of our Nifnex Writer’s Club to address this topic. Diann Bates of Creative Fruition discusses it from creativity and branding perspective, and  Rueben Taylor of Business Wealth Educators  from a marketing perspective.

 

 

CASE STUDY: HOW TO START A BUSINESS

Starting your business is exciting and can be daunting at the same time. Where to start, what to do, whether to register as a sole trader or company, business plans, whether to work from home, mindset etc are just some of the questions that arise.

We invited 3 of our writers club members who are experts in their field to address this case study. Daniel Jovevski of SwitchMyLoan from an business model perspective, Sonja Pilkington of Asset Financial Accounting from an accounting and bookkeeping perspective and  Jamie Vine of Liberty Executive Offices  from a reality & serviced office perspective.

 

 

 CASE STUDY: WEARING TOO MANY HATS IN YOUR BUSINESS?

Have you done your invoicing? Hang on, you have a meeting to go to… wait, don’t you need to be writing your blog? What about that interview for a sales staff ……

Running a small business can pose a few challenges, and one of them is wearing too many hats. There a few things you can do from a time management point of view and also put time aside to work on the business rather than work in the business.

Chee Wong of Expert Messaging, Andrew Christopher of RFBE Consulting and Lesley Dewar of Stories My Nana Tells discuss this case study to assist business owners who are juggling too many roles in their business.

 

 

CASE STUDY: IDENTIFYING QUALITY LEADS AND CLIENTS

Leads Leads Leads…. one of the very reason we create a website, landing pages, advertise, go networking & speed networking these days.

Every business owner needs leads to initiate their selling process. But we can get caught up chasing wrong leads and wasting a whole heap of time. This happens for a number of reasons but how can you attract and identify quality leads?

We have addressed this case study from a Tenders, Social media and online landing pages & automated online process point of view.

Sue Findlay of Bid Buddy, Douglas Lim of Alyka and Anton Menkveld of Designer Life Technologies discuss Identifying Quality Leads and Clients from different professional perspectives.

 

 

CASE STUDY: WHAT IS YOUR TIME WORTH?

As small business owners, we are always battling with time, prioritizing tasks, coffee meetings, networking and if we get around to it we might actually do some actual work that results in generating an income. Seems all too familiar?

Rajab Karume and Alicia Menkveld, as part of Nifnex Writers Club, discuss this classic small business issue and towards the end of the video you will see the discussion turns into a debate.

 

 

 

CASE STUDY: SHOULD YOU GET YOUR STAFF INVOLVED IN YOUR SOCIAL MEDIA?

We are a Business Advisory firm and are looking at encouraging our staff to become more interactive with social media (Twitter in particular), because we are considering getting a group account. How would we ensure our staff use it in an appropriate and effective way?

Panel:

Dominique Engelter; William + Hughes Commercial Lawyers

Shannon Bush; Creative Possibility

Douglas Lim; Alyka

 


CASE STUDY: ARE YOU KEEPING MINUTES BUT LOSING HOURS?

I run a boutique travel agency, and our weekly meetings tend to focus on internal staff issues, systems, processes and marketing. Any tips on making our meetings more productive?

Panel:

Chee Wong; Expert Messaging Australia

Stephan Jenner; Telus Partners

Alicia Menkveld; Radical Consulting

 

CASE STUDY: CAN YOUR WEBSITE LOOK GREAT, CAPTURE LEADS AND RANK HIGH ON GOOGLE?

I have just launched my business consultancy website and come to a conclusion that making it look great, incorporating right lead-capturing features and ensuring it gets found easily, whilst keeping it mobile format friendly is almost impossible. Branding is more important to me than being found on Google. What are your thoughts?

Panel:

Dale Carter; GTP iCommerce

Rajab Karume; Needle n Hay Digital

Diann Bates; Creative Fruition


CASE STUDY: HAVE YOU CONSIDERED TENDERING OR FRANCHISING AS A BUSINESS DEVELOPMENT STRATEGY?

I run a family business and we focus on cleaning commercial properties with a few staff.We have regular contracts and we feel we are either ready to start investing in shares to diversify or set up franchises. I have noticed a tender opportunity with the government and I am wondering if this is typically for larger, well established businesses that have systems in place etc. From your perspective, is tendering & franchising an expensive exercise? What about insurances for staff?

Panel:

Sue Findlay, Bid Buddy

Conrad Francis, Inspired Money

Andrew Christopher; RFBE Consulting

 

CASE STUDY: STAFF WANTS TO BECOME YOUR BUSINESS PARTNER….. EXCITING OR DOOMED FOR FAILURE?

I’m looking at expanding my small home office business, as my only staff member wants to invest into the business. I am confused if I should say yes … but can’t operate from my home then, and will need external space. If we get a serviced office, do we need to sign long term contracts and need to be trading for a while? I feel we may need to register a new company if my staff becomes a partner. What are the pros and cons from your perspective?

Panel:

Jamie Vine; Liberty Executive Offices

Sonja Pilkington, Asset Financial Accounting

Daniel Jovevski; SwitchMyLoan

 

CASE STUDY: COULD YOU KEEP TABS ON YOUR STAFF WORKING FROM HOME IF YOU TOOK YOUR SERVERS ONLINE:

I own a small accounting business with five staff, and one remote staff member based at home.  Now that Microsoft has ended their support for servers, I am wondering if cloud is the way to go ie. office 365 and a cloud-based CRM.

As a business owner who wants to grow my practice, I am torn between staff working from home and the whole team working at the office, cloud based servers, staff motivation, ensuring they do their work, reporting etc. Could I have your input please?

 

Panel:

Lesley Dewar; Stories My Nana Tells

Rueben Taylor; Business Wealth Educators

Anton Menkveld; Designer Life Technologies