Perth Office Space Trends 2013


2013 will be the year that businesses seek growth and that workers break free of the office, according to Mark Dixon, CEO of Regus, workspace provider that operates in 99 countries worldwide: “Globally, all eyes will be on second-term Obama and the new Chinese leadership in 2013. Whether or not they manage to re-ignite growth in their respective economies will affect us all.”

Closer to home here in Australia, Dixon says that “SMEs will enjoy an unfamiliar position near the top of the political agenda, as both parties’ election campaigns will focus on support for them. Their staff may also find themselves at some unfamiliar locations – government encouragement for flexible working, and cloud technology will see more of us working on the move or at home. Look too for other changes in how companies use workspace, as they seek greater value and efficiency in their real-estate usage.”

Besides the technological development brought on by the roll-out of the NBN and the rise of the digital economy, Dixon is also in part basing his predictions on research that surveyed of 16,000 businesses, including 400 in Australia. It found seven out of ten professionals are working more on the move than they used to, and that up to 81% of SMEs are working flexibly and not making their staff work from a central office desk from 9 to 5 every day.


The traditional one-person-one-desk approach calculates real estate costs according to rents per sqm or sqf. But this doesn’t quantify the benefits of flexible working. It doesn’t measure the benefits of a happier workforce; of lower churn; of a reduced carbon footprint; of access to a wider talent pool.


Here in Perth, small and medium sized business are using Regus to work at three locations in St Martins Tower, Forrest Centre and 267 St Georges’ Terrace. And businesses of all sizes are increasingly using Regus’ services in Australia and overseas to scale their growth by embedding flexibility and agility into how they do business.


For the managers who control their companies operations, and make real estate decisions, 2013 will be a key year. With the right technology and connectivity, their workers can be just as productive wherever it suits them. The development of cloud computing will make this way of working easier and more affordable than ever before. Occupiers, and especially SMEs, will increasingly be exploring a ‘pay-as-you go’ workspace approach, one that enables them to be as flexible as possible in how they approach their real estate requirements.

Read Next: National Broadband Network opens up opportunities for Australian businesses


About Author