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Business Resources July 2014 Youtube

Social Media & Digital Advertising Myths. Facebook Vs. LinkedIn Vs. Google Ads

      We live in a digital age with clutter and there are misconceptions of social media advertising. Each platform has its benefits to target various segments of one’s

Business Resources April-May 2014

NIFNEX DEMONSTRATES THE POWER OF NETWORKING

Zeeshan Pasha, CEO and Founder of Nifnex, launched the first Influential 100 Awards in Perth at the end of February 2014, with one hundred local business people publicly awarded for

Business Resources April-May 2014

CASE STUDY: WEARING TOO MANY HATS IN YOUR BUSINESS?

SOLUTIONS BY THE PANEL OF EXPERTS Have you done your invoicing? Hang on, you have a meeting to go to… wait, don’t you need to be writing your blog? What

Case Study

CASE STUDY: PROS AND CONS OF LETTING YOUR STAFF HANDLE YOUR SOCIAL MEDIA

We are a Business Advisory firm and are looking at encouraging our staff to become more interactive with social media (Twitter in particular), because we are considering getting a group

Douglas Lim Writers Club Articles

MY SOCIAL MEDIA MARKETING PREDICTIONS FOR 2014

Social Media with Douglas Lim As we draw close to the end of 2013 and move into 2014, I’ve been thinking a lot about where social media marketing will head

Business Resources October 2011

Social Media for SMEs. FAIL? Or is it a WIN?

What do SMEs and Social Media (SM) have in common? Probably nothing, according to the majority of Small to Medium Enterprises in Australia. Today, thoughts fueled with emotions of how

Special Edition

Facebook is better than sex!

Can it be true? Is Facebook (and other interactive Social Media platforms like Twitter) be better than sex? Let’s think just about Facebook, for now. The first essential on Facebook

Business Resources October 2012

DEBATABLE TOPIC: IS FACEBOOK A PERK OR DISTRACTION?

Facebook, like all social media, is today a business imperative, not a perk or distraction, in the communications strategies of small to medium sized enterprises. Indeed, it is a fundamental

Greg Culver Writers Club Articles

What You Need To Be Doing Online in 2013

If 2012 is being recognized as the year of change online (Google has made more changes this year than in the past 6 years), then 2013 stands to be the

Rajab Karume Writers Club Articles

Multiple Shots on Goal – Social Media

The ubiquitous term ‘Social Media’ is simultaneously celebrated as a liberating phenomenon, a sad generational reversal of freedoms and at the same time as a marketing epiphany moment. In my