Top Nine Tips for using LinkedIn over the Christmas Period


It is certainly the silly season – however there’s not to say that there could be some things that you could be doing to fill up your pipeline ready for the New Year.

LinkedIn have become more powerful as an essential business and relationship management tool amongst Australian business professionals.

If used effectively, LinkedIn can help generate real business or career results for the user.

Whilst corporations are getting ready to shut down over the weeks leading up to Christmas, SMEs can use a few tips to keep their pipeline alive so they can have a successful head start in the New Year.

Tips include:

1. If you are invited to a networking function or event at this time of the year, say ‘Yes’ – you’ll never know who you’ll meet.

2. If you’ve connected with a few people, grab their business card and connect with them on LinkedIn. Send PERSONAL connection requests and follow up with them after they’ve accepted your request.

3. Look through your existing networks and read a couple of profiles. Think who you could introduce them to or who could you refer their business to – contact them to catch up and swap updates. Bring that personal connection back to life and see how you could help each other.

4. Update your own profile on LinkedIn – make it professional and have a clear message about you and what products/services you offer and how people can get in touch with you. Or simply what problem does your business help solve?

5. Put a professional photo in place – having a professional photo makes you more trustworthy and also your profile is seven times more likely to get clicked on.

6. Make your personal word of mouth travel further by writing someone a recommendation for their products or services – your Printer? Accountant? Lawyer? Coach? Book Keeper? Broker? Public Speaker? Doing something nice for others and good karma will come your way!

7. Don’t want to write a recommendation but want to acknowledge someone for their skills or expertise? Go to their profile and click on the endorse button – make sure you have exposure to their skills and expertise, don’t just click on anything and everything.

8. Send your networks personalised greetings and messages for the holiday season. Or share an article or something of value to your connections during this time. Keep your connections alive and keep them warm.

9. Consider creating your own end of year event/bash. Leverage your time by pooling your networks/clients/connections together in the one place. Introduce and connect them to those that you think could be a mutually beneficial business relationship. They’ll appreciate it!

Naturally LinkedIn – like in life, people want to do business with people they know, like and trust. Think about how you could help your networks, how you could make them feel good or what you could do for them and naturally your business will flourish with good returns.

Linda Le is a Social Media Ghost at gen Y advantage. She specializes in training and coaching Business Owners, Managers, Directors, and C-Level Executives about using LinkedIn to manage relationships, and to generate real business referrals, leads and sales. Linda can be contacted on

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  • terry lee

    thanks fro tips.
    saw you in Floreat Forum on Sat.